From Mail Merge to Mailbox: Printing the Mud Pond West Campaign
A behind-the-scenes look at how we personalized, printed, and mailed a fundraising campaign for the Lake George Land Conservancy.
Lake George Land Conservancy is working to permanently protect Mud Pond West, a 431-acre parcel in northeast Lake George, before its purchase closes in January 2027. To help raise the $1.8 million needed, they came to us for full-service direct mail: printing, personalizing, and mailing an appeal straight to donors.
Personalizing the List
Every direct mail campaign starts with the mail merge. We built each piece around LGLC's donor list, so every letter opened with a name instead of "Dear Friend." Personalization like this is what turns a mailer into something a donor actually reads.
Printing the Pieces
Next came production: the outer envelope, a personalized letter, and a remittance piece, each carrying LGLC's branding and heron logo.
Scoring and Folding
The mail piece itself was a unique tri-fold, showcasing Mud Pond West's wildlife and watershed. A lot of folds went into this one — we scored every sheet before it went to our team to fold by hand.
Inserting and Sealing
Letter, remittance envelope, and reply piece, inserted into every envelope and sealed, ready to go.
Ready for the Post Office
Sorted, boxed, and ready for us to deliver to the post office. 3,706 personalized mail pieces, out the door and on their way to donors across the region.
Watch the whole process, start to finish.